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14Jul

You Developed User Personas — Now What?

No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas that provide the perfect portrait of your customer

04Nov

Hospital Marketing: How You Can Outsmart the Competition

How will hospitals outsmart their competition in 2017? It’s all about creating a personalized patient experience. Healthcare ad agency Smith & Jones recently released its top 10 hospital marketing trends, and a common thread can be found: the need to target niche audiences and provide more customized resources to make healthier choices. Among the findings:

07Jan

The Importance of Healthcare Literacy in Healthcare Marketing

Did you know that nearly 9 out of 10 adults don’t have the literacy skills they need to manage their health? The National Assessment of Health Literacy found that only 12 percent of adults have proficient heath literacy, and what’s more, 14 percent of adults have health literacy levels considered “below basic.” Health literacy extends

25Oct

Why Hospitals Need A Content Strategy Now More Than Ever

For the past four years, the Content Marketing Institute (CMI) defined content marketing as “the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” But, says the Institute, content marketing has matured into a formal business discipline. This year, they changed the definition to “a strategic marketing

13May

The Consumerization of Healthcare — and How it Affects Your Marketing

Knowing that there is more competition for your consumers’ healthcare dollars could certainly affect the way you to communicate with your consumer audience. Here are some tips.

01May

GLC Wins Big at Healthcare Marketing Awards

GLC took home honors for Evangelical Community Hospital, Inova Health System, UHS and Eastern Maine Medical Center.

14Oct

Hospital Change Is Here

Healthcare reform is alive and well at U.S. hospitals. What does this mean for hospital marketers?

29Jul

Strengthen Your Brand — And Build Patient Loyalty

GLC’s VP of Business Development, Healthcare, Peggy Kane, will present along with Ruth M. Padilla, Principal, Healthcare Strategy Partners, at the Health Care Strategic Communications Summit 2013 in Austin, Texas, August 7-9. The presentation will focus on content marketing and strategies to foster patient engagement.

17Jul

The New Era of Healthcare Marketing

Web, social networking and mobile technologies are revolutionizing business processes and healthcare marketers can be change agents by helping health systems better understand how to employ these technologies.

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