a marketing communications agency
Marketing Programs That Deliver Results
Delivering ROI Across All Industries
Download the GLC White Paper Series for real-world advice and case studies on the best practices of content strategy, marketing, distribution, and ROI.
Strategic, Original, Actionable, Measurable
A robust strategy fully analyzes the who, what, when, where, and why of your entire communications plan—so you can move forward with an efficient roadmap toward measurable results.
We’re expert storytellers and provide branded content developed specifically for you and your audience. Our content is never repurposed; always authentic, original, engaging, and actionable.
We know print is as powerful as ever. Branded magazines, journals, newsletters, marketing collateral, brochures, and books are essential ingredients to any robust content strategy.
Websites, blogs, videos, social media marketing strategies, e-newsletter programs, and marketing automation. These are just a few of the measurable digital solutions we offer.
Our award-winning design team knows how to bring a brand to life, creating imagery and layouts for websites, magazines, apps, annual reports, and advertisements. We can do it all.
We all know content is king, but distribution is queen. Making sure your message reaches its intended audience—and that they engage with it—is paramount to your success and to ours.
Selected Case Studies
Award-Winning Marketing Programs
Muscular Dystrophy AssociationMedical Association Content Program
Society of ActuariesAssociation Content Marketing Program
Southcoast HealthMulti-channel Healthcare Content Program
National Multiple Sclerosis SocietyAssociation Content Marketing Program
Meridian Compensation PartnersCorporate Marketing Strategy & Services
InovaSystem-wide Healthcare Publication Program
Anne Arundel Medical CenterHealthcare Content Strategy & Distribution
United States Geospatial Intelligence FoundationNon-Profit Integrated Communications Program
EquilarProfessional Services Branded Magazine
"Often, people at agencies make all sorts of wild promises that can’t possibly be kept. GLC made some wild promises, too—the difference is, they delivered."
“GLC’s professionalism, expertise and willingness to work as a team is a recipe for success. They really listen—to our strategic vision, the needs of our audience, and the messages we want to convey. In a short time, we collaborated to redesign our magazine, build a responsive website and create an e-newsletter. GLC is a great group and we view them as a vital part of our team!”
"GLC’s professionalism and passion for storytelling make them a fantastic partner. They understand our business, the changes in our marketplace and competitive environment, and our customers—and they help us deliver compelling content."
“Our readership is accustomed to text-heavy information, and GLC's visually stunning redesign has set us apart as a leading source of thought leadership content in our industry.”
"GLC’s professionalism and attention to detail differentiates them from almost any other consultant/vendor I’ve worked with. They produce quality work, are an extension of our team, and treat our brand as if it is their own."
"GLC works diligently to understand our brand and integrate our priorities across all of our channels. We greatly benefit from their extensive knowledge."
“We turned to GLC to develop our master content engagement strategy and to revamp our magazines and blog platforms. This multi-pronged process included stakeholder interviews, a complete content audit, distribution audit, solutions recommendations, and a 12-month content plan. The results have been outstanding.”
“GLC is truly a remarkable marketing partner for our firm. We rely on their marketing and strategy expertise day-in and day-out, so we can focus our attention on our clients' needs.”
"GLC continues to help us reach our members with exciting, timely content. Not only are we always improving the product with GLC, but our relationship and teamwork grows stronger with each issue."
"GLC is a strategic partner, always able to reinforce and factor broader organizational priorities and goals into their programs. They provide critical guidance on the role integrated content plays in achieving goals across print, digital, mobile, and social platforms."
"We turned to GLC for assistance in re-imagining our content program — transitioning from a print-only channel to a multi-channel storytelling model consisting of a magazine website, web-exclusives, e-newsletter, and a print magazine. As a result, we've increased the reach of our communications by 12.5 percent, while decreasing our budget by approximately 30 percent."
"GLC is expert at telling our stories to support our marketing objectives and drive physician volume. With a system branding magazine and companion tablet app, and five separate hospital-focused magazines, GLC helps us develop a content plan that is integrated between these programs, repurposing content where we can. Their design work is stellar, making our publications look like national magazines!"
Working hard for something you don’t care about is called stress.
Working hard for something you love is called passion.
News, Awards, Trends, and Creative Insight
5 Ways to Attract the Masses to Your Content
Six Ways to Boost Content Engagement
“Dumb” Places to Find Smart Content
Four Ways to Get More Bang for Your Content Buck
Managing Creative Differences
Associations: Uncover Your Hidden Content
How Content Marketing Can Change the Healthcare Marketing Ethics Dilemma
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Skokie, IL 60077