You Developed User Personas — Now What?

No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas that provide the perfect portrait of your customer


GLC Redesigns The Residential Specialist

GLC partners with the Council of Residential Specialists — the largest not-for-profit affiliate of the National Association of REALTORS.


Association Marketing: What works … and three words to avoid

A highly targeted marketing program is more likely to provide you with the results you desire It requires dedication of time and resources, but the payoff is worth the effort.

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