News, Awards, Trends, and Creative Insight
From the Minds of GLC

19Mar

Nine Signs It’s Time for a Publication Redesign

There’s a whole host of reasons to invest in a redesign of your magazine. Maybe your readers have grown apathetic toward it. Perhaps its look and feel has grown stale and outdated. Or maybe you just need something new and fresh to get you out of your current publishing rut. The latest research from Association
15Mar

Healthcare Content-on-Demand

Are you short on staff or creativity? Suffering from limited bandwidth and resources? Tired of going back to the freelance pool for every project—big or small—that needs to be outsourced? Don’t worry; GLC’s got you covered. GLC provides on-demand creative services, filling internal gaps, and working on-demand to help you deliver on target, on time,

09Mar

Think Inside the Google Answer Box

You’ve probably noticed that the search results page on Google often includes an information box that quickly provides a succinct response to your question or a brief description of the search term. Welcome to the Google Rich Answer Box. It’s now being used more frequently to rapidly deliver relevant content without a user having to

05Mar

Why Your Healthcare Content Needs to Answer Questions

When consumers have questions, they flock to Google in droves. “How do I change a recessed light bulb?” “What is Coachella?” “Who is the richest man in the world?” Several years ago, Google rolled out featured snippets — essentially answer boxes that appear above the first search result. Google is introducing more of these answer

20Jan

Eight Content Lessons

As content marketers, we’re constantly learning from our successes, failures and experiences in order to evolve with the industry and better serve our clients. Now that 2017 is officially at an end, we’re reflecting on some of the top content marketing lessons we’ve learned, which will hopefully help you plan for 2018 and beyond. 1.

11Jan

Rev Up Your Content Marketing in 2018

Ready or not, the new year’s in full swing. Maybe you achieved all your content marketing dreams in 2017 — or maybe you fell short in a few areas. Either way, now is the perfect time to jump start your content marketing in 2018.  Try any of these four ideas to start off the year
10Nov

Five Tips for Podcast Success

If you’re not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 67 million Americans listen to podcasts monthly, up 14 percent in a year. 42 million Americans listen to podcasts weekly. Weekly podcast listeners consume an average of five episodes a week. Can

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