News, Awards, Trends, and Creative Insight
From the Minds of GLC

13Jun

How to Make Old Content Come to Life

Like it or not, not all of your email subscribers or usual blog visitors will see or read every piece of content. The reality is, even your most faithful readers will miss some pieces. That’s why it’s a good idea to look at previous content through a new lens. Which older content pieces could be

10Apr

Think More Broadly About Video Content

By now, you know—or should know—the relevance and importance of video in a content mix. Cisco says 75 percent of all internet traffic is streaming video content, while Facebook reports that audiences engage with video content five times longer than static content. But even if you have embraced video as a content type, are you

15Mar

A (Licensed) Recipe for Success

Statistics show that consumers crave healthy content — and that traffic and engagement  numbers boost when recipes are posted. GLC’s new Well-Fed Me licensed recipe content can fuel your website, social media feeds, and print communications by offering readers easy-to-follow, dietician-approved recipes and wellness tips. The Well-Fed Me program includes: Over 150 video, social media

06Sep

4 Social Media Marketing Trends to Harness Today

While many popular social media platforms remain on brands’ and users’ radars this year, the way we use them is constantly evolving, particularly when new algorithms or changes are introduced. Here are four ways you can boost your social media marketing strategy based on today’s trends. Broaden the value of social across the customer lifecycle

20Jul

5 Instagram Story Ideas to Boost Engagement

While photos are the main attraction of your Instagram account, a good social media strategy incorporates all of the other features this platform has to offer. It’s not enough to post, like and comment on photos to get seen these days—more and more users are viewing and engaging with businesses through Instagram Stories. According to

01May

Digital Content: To Gate or Not to Gate?

To gate or not to gate, that is the question. The sales team screams yes, while the content marketing team begs no. It’s a common battle in all types of organizations: the decision to require specific information from users, usually via a form, in exchange for access to a piece of content. The truth is,

25Apr

How to Maximize Your Brand with Facebook’s Changing News Feed

Back in January, Facebook announced that it would reduce news from businesses, brand and media from 5 percent to 4 percent, in an effort to have people connect more with their friends and family. As Facebook begins prioritizing content that facilitates people-to-people engagement and interaction, news publishers are already seeing declines. Facebook traffic to publishers

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