In her video “Persuasion and the Power of Story” Stanford University professor of marketing, Jennifer L. Aaker states, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.” The logical and emotional sides of the brain are both satisfied. Is your content infused with both? A story
Several superhero flicks are slated for the big screen in 2016—Batman v Superman, Suicide Squad, Deadpool, and Captain America: Civil War, to name a handful. The movies have already garnered excitement from comic lovers and a majority of the movie-going population in general, but content marketers should also take note. Why? Because this hype is
Simply wanting to offer content isn’t sufficient grounds for doing so; you have to have something relevant to say that your audience wants to hear and discuss.