“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well positioned to practice content marketing — whether for
GLC and four of our client partners received prestigious APEX awards this past week.
Web, social networking and mobile technologies are revolutionizing business processes and healthcare marketers can be change agents by helping health systems better understand how to employ these technologies.