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05Apr

Giving New Life to Old Content

Pushing out new content daily can be a difficult task, especially when you have a variety of categories and topics to cover. But there’s nothing in the rules that says you can’t tweak older content and publish it anew, as long as it still provides valuable and relevant information to your audience. Here are some

14Nov

Content Marketing Awards

GLC and two of our client partners were honored with Pearl Awards this week from the Content Council in New York City.

21Mar

Why I Don’t Like “Content”

Posted byBlog, IdeasTagged content, content marketingNo Comments

Good content deserves better. It should be carefully thought out with the reader, watcher or listener in mind. It should stem from the ideas you want to share, not from the space that needs to be filled. It should be part of an integrated communications strategy.

20Aug

5 Writing Tips for a Low Reading Level Audience

Being aware of reading level is helpful for low and high reading level audiences. Over time, I’ve learned many tricks and tips for hitting the desired reading level.

06May

GLC Honored by Hermes Creative Awards

Posted byBlog, NewsTagged contentNo Comments

GLC was honored this May with three Hermes Creative Awards for design excellence. The Conference Board Review won two platinum awards for best design/publication overall for the June 2012 issue and best design/cover imagery for the June 2012 issue, respectively.

27Apr

5 Tips to Create Content That Sticks

In today’s 24/7 news and information culture, having quality content may not enough to cut through the noise. If you understand how to make content go viral, it’s the closest thing to having a superpower, said Emerson Spartz, CEO of digital media publisher Spartz Media, at a Nov. 2, 2012, technology series seminar hosted by the MacArthur Foundation.

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