17Apr

Content Metrics and Analytics: Be a Miner and an Investigator

Measurement is a part of any content strategy that simply can’t be overlooked. There’s no question about that. But if measurement isn’t accompanied by analysis, you’ve missed the mark. Sure, measurement can tell you how many people viewed your content, how they found it and how quickly they ditched it altogether. It can also help

11Apr

5 SEO Tips That Help You Create Better Content

It’s easy to think of search engine optimization (SEO) as a one-time exercise. When you create web content, you probably think carefully about how to craft meta tags and include keywords in page titles, headers, etc. But do you think beyond that? SEO is not just about placing keywords in key places. As search engine

16Sep

Question of the Week

Dispatch from the More-Than-You-Need-To-Know Department at GLC: thrice weekly, our editorial and design staff assembles to review projects in production. These meetings are managed by GLC’s Project & Ad Coordinator, Linda Klepitch. In the interest of team-building, Linda often closes the meeting by posing a personal question to the group, requesting that answers be emailed

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