Eighty-nine percent of B2B marketers use content marketing — defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And 65% report more success with their overall content marketing compared with one year ago. But
Every so often, there’s a flurry of activity in the ongoing controversy over newsstand magazines’ longstanding practice of airbrushing or Photoshopping cover models. Lately, we’ve seen the debate — if you can call it that — flare up over “Girls” star Lena Dunham’s cover for Vogue, and a Jennifer Lawrence photo that was used for
Designing for a tablet is very similar to designing for print: you still create layouts just as you normally would — but you now have the added bonus of interactivity and layers.
Like many Americans, I’ve had politics on the brain for the past few weeks. When something dramatic happens, like a government shutdown or a brush with the debt ceiling, it brings out the best in the creative efforts of the country’s few remaining daily and weekly news publications. This particular imbroglio has produced some especially
Having a seat at the table is vital in business today. But, it’s not always easy to get there. One key to success is building a close relationship with your CFO.
Web, social networking and mobile technologies are revolutionizing business processes and healthcare marketers can be change agents by helping health systems better understand how to employ these technologies.
Content—be it news, entertainment, advertisement, or some hybrid therein—is at its best when it pushes us in some way. The best journalism keeps us informed (ideally, but not always, through objective means), pushing us to see world as it truly is. Great art inspires us, pushing us to dream big and see the world as
As a refugee journalist displaced by the collapse of the newspaper industry, I have found new opportunity in the world of custom media to tell stories that make an impact.