Content Marketing Trends 2018

Eighty-nine percent of B2B marketers use content marketing — defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And 65% report more success with their overall content marketing compared with one year ago. But


Content Marketing Vs. Advertising

According to research conducted by the CMO Club and IBM, today’s chief marketing officers are rethinking how to best allocate spending within their marketing budgets. Among its takeaways, the research suggests: 1.) that a once-predominate focus on customer acquisition is shifting toward customer retention and advocacy, and 2.) that siloed investments by channel, and those


Why Responsive Design is the Only Way to Go

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Web development is a trendy place. While the fundamentals and the structures we use to build sites stay the same (HTML, CSS, Javascript), how we use them is constantly evolving. But unlike fads that come and go, the latest change — toward responsive website design (RWD) — is here to stay. And that is a


Beauty vs. Truth: The Photoshop “Debate”

Every so often, there’s a flurry of activity in the ongoing controversy over newsstand magazines’ longstanding practice of airbrushing or Photoshopping cover models. Lately, we’ve seen the debate — if you can call it that — flare up over “Girls” star Lena Dunham’s cover for Vogue, and a Jennifer Lawrence photo that was used for


A Print Girl in a Tablet World

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Designing for a tablet is very similar to designing for print: you still create layouts just as you normally would — but you now have the added bonus of interactivity and layers.


Shutdown Coverage

Like many Americans, I’ve had politics on the brain for the past few weeks. When something dramatic happens, like a government shutdown or a brush with the debt ceiling, it brings out the best in the creative efforts of the country’s few remaining daily and weekly news publications. This particular imbroglio has produced some especially


Successful Pairings

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Having a seat at the table is vital in business today. But, it’s not always easy to get there. One key to success is building a close relationship with your CFO.


The New Era of Healthcare Marketing

Web, social networking and mobile technologies are revolutionizing business processes and healthcare marketers can be change agents by helping health systems better understand how to employ these technologies.


The Push/Pull Dynamics of Content Generation

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Content—be it news, entertainment, advertisement, or some hybrid therein—is at its best when it pushes us in some way. The best journalism keeps us informed (ideally, but not always, through objective means), pushing us to see world as it truly is. Great art inspires us, pushing us to dream big and see the world as


A Journalist’s Approach to Custom Content

As a refugee journalist displaced by the collapse of the newspaper industry, I have found new opportunity in the world of custom media to tell stories that make an impact.

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