Loading...

News, Awards, Trends, and Creative Insight
From the Minds of GLC

11Jan

Rev Up Your Content Marketing in 2018

23Oct

Content Marketing Trends 2018

Eighty-nine percent of B2B marketers use content marketing — defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And 65% report more success with their overall content marketing compared with one year ago. But

23May

5 Ways to Attract the Masses to Your Content

Launching a robust online content hub. Updating your blog weekly with rich new posts. Religiously posting valuable and interesting information on your social channels. Surely that’s enough to grab the attention of your audience, right? Wrong. The “if you build it” mentality isn’t enough to guarantee content engagement, let alone getting eyeballs on your content.

17Apr

“Dumb” Places to Find Smart Content

Do you find yourself in a losing battle when it comes to supply and demand — where “supply” is fresh content ideas and “demand” is the ever-increasing need to produce quality content? A recent article from the Content Marketing Institute touched on this conundrum. It’s answer: Look everywhere for content ideas, including “things you find

13Mar

Managing Creative Differences

Guest Author: Scott Oldham, Creative Director I was recently contacted by a writer for Signature Magazine to answer a few questions about managing creative differences between designers and…pretty much everyone else. It’s not a happy thought: the reputation of designers is so fundamentally bad that it’s assumed a priori that we will disagree with our

02Dec

Using Improv to Improve Communication

The December 2016/January 2017 issue of Fast Company magazine features an article about how improv techniques can help you communicate better. It showcases how cast members from Chicago’s Second City work with employers to engage employees in improv exercises geared toward strengthening their communication skills. GLC managing editor Kathleen Hagan experienced something similar when she

16Jun

Keeping Up with AP Style Changes

Writing styles must continually evolve with the times. So every year the Associated Press announces changes to its widely used Stylebook. Updates to the 2016 edition of the Stylebook went into effect on June 1, 2016. Among the most notable changes are: The Stylebook will no longer capitalize the word “internet.” In the same vein,

 Previous  All works Next