I was recently contacted by a writer for Signature Magazine to answer a few questions about managing creative differences between designers and…pretty much everyone else. It’s not a happy thought: the reputation of designers is so fundamentally bad that it’s assumed a priori that we will disagree with our non-designer peers as our default position.
Writing styles must continually evolve with the times. So every year the Associated Press announces changes to its widely used Stylebook. Updates to the 2016 edition of the Stylebook went into effect on June 1, 2016. Among the most notable changes are: The Stylebook will no longer capitalize the word “internet.” In the same vein,
In her video “Persuasion and the Power of Story” Stanford University professor of marketing, Jennifer L. Aaker states, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.” The logical and emotional sides of the brain are both satisfied. Is your content infused with both? A story
Pushing out new content daily can be a difficult task, especially when you have a variety of categories and topics to cover. But there’s nothing in the rules that says you can’t tweak older content and publish it anew, as long as it still provides valuable and relevant information to your audience. Here are some
Is your online content organized? If not, you could be losing your audience from the start. Great content may draw them to your website or blog, but if they’re unsure where to go next, chances are they won’t think twice about clicking out. Creating a content taxonomy can solve your organizational woes. Here are some
Big brands are increasingly drawn to creating short films and web series. Take Nike’s original series Margot vs Lily, for example, or JetBlue’s film and marketing campaign Humankinda. It makes sense, considering Cisco’s forecast that video will represent 80 percent of all Internet traffic by 2019. While not all brands have the resources to create
At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of projects, it can be easy to let the print piece run the show: deadlines
Knowing that there is more competition for your consumers’ healthcare dollars could certainly affect the way you to communicate with your consumer audience. Here are some tips.
ROI is at the core of the content programs we deliver for our clients. If you’re not monitoring your content, or don’t know where to start, here’s a cheat sheet.
When using good SEO, it doesn’t just help increase your Google position; it also helps improve the entire website from the viewpoint of visitors. And that should be the ultimate aim of an online campaign for a publication. So here are some key points that won’t just bump you up a few places in search