News, Awards, Trends, and Creative Insight
From the Minds of GLC
Writing styles must continually evolve with the times. So every year the Associated Press announces changes to its widely used Stylebook. Updates to the 2016 edition of the Stylebook went into effect on June 1, 2016. Among the most notable changes are: The Stylebook will no longer capitalize the word “internet.” In the same vein,
This week GLC was honored with two Lamplighter Awards from the New England Society for Healthcare Communications. The Lamplighter Awards were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2016 competition totaled 381 entries. GLC’s design of My Health Today for Lawrence General Hospital received a Gold Award.
The annual conference is a cornerstone of companies and membership organizations. Jam-packed with concurrent events — guest speakers, training sessions, demonstrations, and more — attendees face a dilemma: they can only be in one place at one time. But there is a solution: the Show Daily. Typically printed as a daily magazine or newsletter, Show
This year, GLC received six Hermes Creative Awards for content marketing collaborations with five of our client partners. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments,
Sometimes the most effective way for a brand to deliver its message is through humor. That is what the American Heart Association (AHA) accomplished (to great success) in a short film on its site about women and heart attacks. The film, which stars Emmy-nominated actress Elizabeth Banks (who also directs the piece), is part of
Several superhero flicks are slated for the big screen in 2016—Batman v Superman, Suicide Squad, Deadpool, and Captain America: Civil War, to name a handful. The movies have already garnered excitement from comic lovers and a majority of the movie-going population in general, but content marketers should also take note. Why? Because this hype is