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News, Awards, Trends, and Creative Insight
From the Minds of GLC

23Oct

Content Marketing Trends 2018

Eighty-nine percent of B2B marketers use content marketing — defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And 65% report more success with their overall content marketing compared with one year ago. But

15Oct

Association Publications Win Big at Folio Awards

At this year’s Folio Show, the largest gathering of magazine and digital media executives, GLC took home three Ozzie Awards for outstanding design. The Actuary, which is produced on behalf of the Society of Actuaries, received an Ozzie Award in the Association / Non-Profit – Overall Design – Professional / Membership Association category for the February/March

19Sep

Book Review: Could Your Marketing Become a Profit Center?

If the title Killing Marketing doesn’t grab your attention, nothing will. It’s the latest page-turner, released today, from Joe Pulizzi and Robert Rose — and one that if taken to heart, could stand to transform an industry. The premise of the book is that traditional marketing — campaign-centric, product-led operations — is more than holding

18Sep

New Talent at GLC

Posted by GLC StaffBlog, NewsNo Comments

GLC is pleased to welcome Emily Cittadine to our healthcare business development team. Cittadine brings over 20 years of healthcare content sales and consulting experience to GLC. She began her career in medical device education, sales and marketing at Johnson & Johnson. She then transitioned to StayWell where she sold marketing communications and content solutions

28Dec

Content Marketing Trends for Associations in 2017

MarketingProfs, the Content Marketing Institute and Brightcove recently released their joint findings around B2B content marketing trends in 2017. The report is ripe with interesting and useful data for B2B marketers, but we’ve pulled out three major takeaways for associations. Content should be ongoing, not a campaign What the report says: Nearly three-quarters of respondents

07Nov

What do your metrics say about your content?

Earlier this month, the Content Marketing Association unveiled findings from its Measuring Effectiveness Report, conducted with senior-level marketers from 40-plus recognizable brands. When it comes to recognizing the need for measuring the effectiveness of content marketing, there’s no question about it: 100 percent of respondents said measurement is either very important or important to their

04Nov

Hospital Marketing: How You Can Outsmart the Competition

How will hospitals outsmart their competition in 2017? It’s all about creating a personalized patient experience. Healthcare ad agency Smith & Jones recently released its top 10 hospital marketing trends, and a common thread can be found: the need to target niche audiences and provide more customized resources to make healthier choices. Among the findings:

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