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News, Awards, Trends, and Creative Insight
From the Minds of GLC

20Oct

Does Your Hospital’s Content Plan for Generational Differences?

Everyone these days is talkin’ ‘bout my generation — and your generation, and his, and hers. The stereotypes seem to be on repeat: Tech-savvy Millennials are plagued with a short attention span. Technology-deficient Baby Boomers refuse to change. And cynical Gen Xers reject conformity. There are just as many individuals who embrace their respective generational

20Aug

Healthcare Organizations: Uncover Your Hidden Content

As a healthcare organization, you may not have the manpower or budget to create new content on a regular basis. Your blog sits dormant for sometimes months at a time. Your monthly e-newsletter has found itself on a bi-annual cadence. You get the picture. The good news is that quality content can multiply, not divide.

15May

Six Ways to Boost Content Engagement

As long as organizations create content, organizations will look for new ways to make it more engaging. What good is your content, after all, if your audience isn’t paying all that much attention to it? How can you convince your audience to share your blog posts, spend more time clicking around your website or pass

27Mar

Four Ways to Get More Bang for Your Content Buck

The universe of branded content is immense — and growing. A late 2016 report from marketing software company Beckon discovered that the average number of content pieces brands published during the past 12 months jumped three times compared to the previous 12 months. But just five percent of that content garners 90 percent of all

08Jan

How Content Marketing Can Change the Healthcare Marketing Ethics Dilemma

Last year at MASHSMD in Annapolis, attendees engaged in an incredibly interactive presentation from Bioethical Services of Virginia’s Michael Gillette, Ph.D., on the ethics of healthcare marketing. He challenged attendees to think through potential ethical dilemmas associated with advertising outcome data. Is it ethical, for example, to claim the lowest infection rates — when your

04Nov

Hospital Marketing: How You Can Outsmart the Competition

How will hospitals outsmart their competition in 2017? It’s all about creating a personalized patient experience. Healthcare ad agency Smith & Jones recently released its top 10 hospital marketing trends, and a common thread can be found: the need to target niche audiences and provide more customized resources to make healthier choices. Among the findings:

03Jun

GLC Wins Lamplighter Awards

This week GLC was honored with two Lamplighter Awards from the New England Society for Healthcare Communications. The Lamplighter Awards were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2016 competition totaled 381 entries. GLC’s design of My Health Today for Lawrence General Hospital received a Gold Award.

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