News, Awards, Trends, and Creative Insight
From the Minds of GLC

07Oct

Four Bonus Reasons to Adopt the Cluster Topic Model

If we can safely assume anything about search engine algorithm changes, it’s this: Search engines will continually look to evolve their algorithms to better capture the way users think, behave and search. The latest updates are no different. SEO is shifting toward a topic cluster model in which one page acts as the central content

20Jul

5 Instagram Story Ideas to Boost Engagement

While photos are the main attraction of your Instagram account, a good social media strategy incorporates all of the other features this platform has to offer. It’s not enough to post, like and comment on photos to get seen these days—more and more users are viewing and engaging with businesses through Instagram Stories. According to

25May

Short-Staffed or Lacking Creativity?

If you’re short on staff or creativity, suffering from limited bandwidth and resources, or if you’ve grown tired of going back to the freelance pool for every project—big or small—that needs to be outsourced, don’t worry; GLC’s got you covered. GLC provides comprehensive creative services, filling internal gaps, and working on-demand to help you deliver

19Apr

Diverse Content is King

Creating content that appeals to a diverse audience is not just a question of being fair or equitable; it actually makes good business sense. According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042. Your customers likely reflect an increasingly

15Mar

Survey Says

The latest research from Association Media & Publishing (AM&P) brings good news for associations: Membership and publishing revenue are trending up, thanks in large part to both print and digital media platforms. AM&P recently released their 2017 Benchmark Survey, the most comprehensive study on association publishing in more than a decade. The survey collected data

11Jan

Rev Up Your Content Marketing in 2018

Ready or not, the new year’s in full swing. Maybe you achieved all your content marketing dreams in 2017 — or maybe you fell short in a few areas. Either way, now is the perfect time to jump start your content marketing in 2018.  Try any of these four ideas to start off the year
20Oct

Does Your Hospital’s Content Plan for Generational Differences?

Everyone these days is talkin’ ‘bout my generation — and your generation, and his, and hers. The stereotypes seem to be on repeat: Tech-savvy Millennials are plagued with a short attention span. Technology-deficient Baby Boomers refuse to change. And cynical Gen Xers reject conformity. There are just as many individuals who embrace their respective generational

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