News, Awards, Trends, and Creative Insight
From the Minds of GLC

11Apr

5 SEO Tips That Help You Create Better Content

It’s easy to think of search engine optimization (SEO) as a one-time exercise. When you create web content, you probably think carefully about how to craft meta tags and include keywords in page titles, headers, etc. But do you think beyond that? SEO is not just about placing keywords in key places. As search engine

15Mar

Healthcare Content-on-Demand

Are you short on staff or creativity? Suffering from limited bandwidth and resources? Tired of going back to the freelance pool for every project—big or small—that needs to be outsourced? Don’t worry; GLC’s got you covered. GLC provides on-demand creative services, filling internal gaps, and working on-demand to help you deliver on target, on time,

15Mar

Survey Says

The latest research from Association Media & Publishing (AM&P) brings good news for associations: Membership and publishing revenue are trending up, thanks in large part to both print and digital media platforms. AM&P recently released their 2017 Benchmark Survey, the most comprehensive study on association publishing in more than a decade. The survey collected data

09Mar

Think Inside the Google Answer Box

You’ve probably noticed that the search results page on Google often includes an information box that quickly provides a succinct response to your question or a brief description of the search term. Welcome to the Google Rich Answer Box. It’s now being used more frequently to rapidly deliver relevant content without a user having to

05Mar

Why Your Healthcare Content Needs to Answer Questions

When consumers have questions, they flock to Google in droves. “How do I change a recessed light bulb?” “What is Coachella?” “Who is the richest man in the world?” Several years ago, Google rolled out featured snippets — essentially answer boxes that appear above the first search result. Google is introducing more of these answer

15Feb

Understanding Google’s Speed Update

Posted by Rene RyanBlog, NewsNo Comments

Let’s face it: When we’re on our mobile devices, we’re often on the go and sometimes find ourselves in limited bandwidth situations. It’s no wonder that mobile users are less likely to wait too long for pages to load. Knowing the importance of page speed, Google will start including that as a ranking factor for

30Jan

The State of Healthcare Marketing — and What it Means for You

As healthcare has evolved so, too, have healthcare consumers. Healthcare marketers who don’t follow suit are missing out on prime opportunities. Greystone.Net and Klein & Partners recently released their 3rd Annual State of Digital Healthcare Marketing Report to offer insight into healthcare marketers’ digital efforts and future plans. We’ve pulled together some of the most

 Previous  All works Next