Content—be it news, entertainment, advertisement, or some hybrid therein—is at its best when it pushes us in some way. The best journalism keeps us informed (ideally, but not always, through objective means), pushing us to see world as it truly is. Great art inspires us, pushing us to dream big and see the world as
In the world of content marketing, there’s more to uncovering a good story than just pulling a rabbit out of a top hat: It consists of knowing the ins and outs of industry news, topics and trends, and then finding a unique and interesting way in which to tell these relevant stories.
As a refugee journalist displaced by the collapse of the newspaper industry, I have found new opportunity in the world of custom media to tell stories that make an impact.
The easier your website is for people to use, the more likely people will use your website. I know that sounds like some bad “guru” advice from a new age marketing book about web design, but it’s true. If a visitor finds what he or she is looking for easily and quickly, it’s likely that
They got me. I admit it. I saw this ad and didn’t get the joke. In my defense, I saw the ad within the context of a coupon sheet from the Sunday newspaper inserts. You know: 45¢ off Lunchables, a limited-time offer from The Franklin Mint, a two-headed, male model slurping a tropical drink through
A slow economy brings scrutiny to every expenditure. Let GLC help you prove that your magazine is a profit center and not a marketing expense by following these simple steps.