News, Awards, Trends, and Creative Insight
From the Minds of GLC


Beauty vs. Truth: The Photoshop “Debate”

Every so often, there’s a flurry of activity in the ongoing controversy over newsstand magazines’ longstanding practice of airbrushing or Photoshopping cover models. Lately, we’ve seen the debate — if you can call it that — flare up over “Girls” star Lena Dunham’s cover for Vogue, and a Jennifer Lawrence photo that was used for


A Print Girl in a Tablet World

Designing for a tablet is very similar to designing for print: you still create layouts just as you normally would — but you now have the added bonus of interactivity and layers.


Staying Engaged with Social Media

When every fan or follower of your association or brand is receiving tweets, status updates, and pins, how can you ensure that your content stands out? We offer tips to help.


Shutdown Coverage

Like many Americans, I’ve had politics on the brain for the past few weeks. When something dramatic happens, like a government shutdown or a brush with the debt ceiling, it brings out the best in the creative efforts of the country’s few remaining daily and weekly news publications. This particular imbroglio has produced some especially


Hospital Change Is Here

Healthcare reform is alive and well at U.S. hospitals. What does this mean for hospital marketers?


Successful Pairings

Having a seat at the table is vital in business today. But, it’s not always easy to get there. One key to success is building a close relationship with your CFO.


5 Writing Tips for a Low Reading Level Audience

Being aware of reading level is helpful for low and high reading level audiences. Over time, I’ve learned many tricks and tips for hitting the desired reading level.

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