News, Awards, Trends, and Creative Insight
From the Minds of GLC
Are designers being deliberately condescended to as a profession?
Knowing that there is more competition for your consumers’ healthcare dollars could certainly affect the way you to communicate with your consumer audience. Here are some tips.
Marketers should spend at least 10% of their time on content marketing, says Robert Rose, chief strategist at the Content Marketing Institute. But creating engaging, targeted, scalable content is easier said than done. For time-strapped marketers, here are four content tactics you can implement in no time. Videos — YouTube is the second largest search
Good content deserves better. It should be carefully thought out with the reader, watcher or listener in mind. It should stem from the ideas you want to share, not from the space that needs to be filled. It should be part of an integrated communications strategy.
For agencies, every meeting, every phone call, every assignment, no matter how small, is an opportunity to differentiate ourselves from the competition. For employees, being engaged in your work and demonstrating value at every turn will prove your worth.
Every so often, there’s a flurry of activity in the ongoing controversy over newsstand magazines’ longstanding practice of airbrushing or Photoshopping cover models. Lately, we’ve seen the debate — if you can call it that — flare up over “Girls” star Lena Dunham’s cover for Vogue, and a Jennifer Lawrence photo that was used for