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08Jul

The Push/Pull Dynamics of Content Generation

Posted byBlog, Ideas, TrendsNo Comments

Content—be it news, entertainment, advertisement, or some hybrid therein—is at its best when it pushes us in some way. The best journalism keeps us informed (ideally, but not always, through objective means), pushing us to see world as it truly is. Great art inspires us, pushing us to dream big and see the world as

04Jul

Finding the Story

In the world of content marketing, there’s more to uncovering a good story than just pulling a rabbit out of a top hat: It consists of knowing the ins and outs of industry news, topics and trends, and then finding a unique and interesting way in which to tell these relevant stories.

28Jun

A Journalist’s Approach to Custom Content

As a refugee journalist displaced by the collapse of the newspaper industry, I have found new opportunity in the world of custom media to tell stories that make an impact.

25Jun

How Successful is Your Website Menu?

Posted byBlog, Ideas, TipsNo Comments

The easier your website is for people to use, the more likely people will use your website. I know that sounds like some bad “guru” advice from a new age marketing book about web design, but it’s true. If a visitor finds what he or she is looking for easily and quickly, it’s likely that

18Jun

When Badvertising Isn’t

Posted byBlog, Ideas, TrendsNo Comments

They got me. I admit it. I saw this ad and didn’t get the joke. In my defense, I saw the ad within the context of a coupon sheet from the Sunday newspaper inserts. You know: 45¢ off Lunchables, a limited-time offer from The Franklin Mint, a two-headed, male model slurping a tropical drink through

25Apr

Keep Your Medical Staff Close and Your Referring Physicians Closer

Physician referrals remain an important driver of patient volume, but the relationship with referring providers is inherently tricky. This past April, Paula Frey, Senior Vice President of Marketing & Client Services, co-presented “How to Keep Your Medical Staff Close and Your Referring Physicians Closer,” with Josie Aguirre, Director of Physician Relations and Communications at the University of Michigan

14Jan

5 Paths to a Measured Magazine

Posted byBlog, Ideas, TipsNo Comments

A slow economy brings scrutiny to every expenditure. Let GLC help you prove that your magazine is a profit center and not a marketing expense by following these simple steps.

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