The Custom Content Council asked select members, including GLC’s Joe Stella, to comment on John Oliver’s take on native advertising and corporate influence in media.
Andy Lenner has been doing prepress for 25 years. He’s seen all the trends and advances, and still enjoys every minute.
Senior Art Director Rick Cruz shares the helpful tips he picked up at this year’s HOW Design Conference.
Simply wanting to offer content isn’t sufficient grounds for doing so; you have to have something relevant to say that your audience wants to hear and discuss.
Are designers being deliberately condescended to as a profession?
Knowing that there is more competition for your consumers’ healthcare dollars could certainly affect the way you to communicate with your consumer audience. Here are some tips.
Marketers should spend at least 10% of their time on content marketing, says Robert Rose, chief strategist at the Content Marketing Institute. But creating engaging, targeted, scalable content is easier said than done. For time-strapped marketers, here are four content tactics you can implement in no time. Videos — YouTube is the second largest search
Good content deserves better. It should be carefully thought out with the reader, watcher or listener in mind. It should stem from the ideas you want to share, not from the space that needs to be filled. It should be part of an integrated communications strategy.
For agencies, every meeting, every phone call, every assignment, no matter how small, is an opportunity to differentiate ourselves from the competition. For employees, being engaged in your work and demonstrating value at every turn will prove your worth.