Marketers should spend at least 10% of their time on content marketing, says Robert Rose, chief strategist at the Content Marketing Institute. But creating engaging, targeted, scalable content is easier said than done. For time-strapped marketers, here are four content tactics you can implement in no time. Videos — YouTube is the second largest search
Good content deserves better. It should be carefully thought out with the reader, watcher or listener in mind. It should stem from the ideas you want to share, not from the space that needs to be filled. It should be part of an integrated communications strategy.
For agencies, every meeting, every phone call, every assignment, no matter how small, is an opportunity to differentiate ourselves from the competition. For employees, being engaged in your work and demonstrating value at every turn will prove your worth.
Every so often, there’s a flurry of activity in the ongoing controversy over newsstand magazines’ longstanding practice of airbrushing or Photoshopping cover models. Lately, we’ve seen the debate — if you can call it that — flare up over “Girls” star Lena Dunham’s cover for Vogue, and a Jennifer Lawrence photo that was used for
Designing for a tablet is very similar to designing for print: you still create layouts just as you normally would — but you now have the added bonus of interactivity and layers.
Like many Americans, I’ve had politics on the brain for the past few weeks. When something dramatic happens, like a government shutdown or a brush with the debt ceiling, it brings out the best in the creative efforts of the country’s few remaining daily and weekly news publications. This particular imbroglio has produced some especially
Healthcare reform is alive and well at U.S. hospitals. What does this mean for hospital marketers?
Having a seat at the table is vital in business today. But, it’s not always easy to get there. One key to success is building a close relationship with your CFO.