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News, Awards, Trends, and Creative Insight
From the Minds of GLC

31Mar

Content Taxonomy: Tips for Organizing

Is your online content organized? If not, you could be losing your audience from the start. Great content may draw them to your website or blog, but if they’re unsure where to go next, chances are they won’t think twice about clicking out. Creating a content taxonomy can solve your organizational woes. Here are some

10Mar

Video Marketing: It’s Not Just for Big Brands

Big brands are increasingly drawn to creating short films and web series. Take Nike’s original series Margot vs Lily, for example, or JetBlue’s film and marketing campaign Humankinda. It makes sense, considering Cisco’s forecast that video will represent 80 percent of all Internet traffic by 2019. While not all brands have the resources to create

19Feb

Taking Your Audience to Their “Happy Place”

Back in 2012, officials from the court of Bhutan famously presented to the United Nations their model for a “gross national happiness” indicator—a way to show the status of their nation that was not tied to their economy or material wealth. While some scoffed at the idea of making the personal happiness of citizens a

08Jan

Superheros and Content Marketing

Several superhero flicks are slated for the big screen in 2016—Batman v Superman, Suicide Squad, Deadpool, and Captain America: Civil War, to name a handful. The movies have already garnered excitement from comic lovers and a majority of the movie-going population in general, but content marketers should also take note. Why? Because this hype is

07Jan

The Importance of Healthcare Literacy in Healthcare Marketing

Did you know that nearly 9 out of 10 adults don’t have the literacy skills they need to manage their health? The National Assessment of Health Literacy found that only 12 percent of adults have proficient heath literacy, and what’s more, 14 percent of adults have health literacy levels considered “below basic.” Health literacy extends

04Jan

Wheel of Magazine Impressions

Here at GLC, the Design Department recently played its own round of Wheel of Impressions. Except the choices weren’t random and, instead of impersonating celebrities, we did our best impressions of other magazine designs. Here’s how it worked: each designer was given a newsstand magazine and one month to design a page from any existing

11Dec

Content Marketing: Changing Gears in 2016

What’s next in content marketing? GLC’s president John Cimba, who also sits on the board of The Content Council, shares his thoughts — along with other content marketing leaders — on where you should focus in 2016. Hint: We think it’s all about strategy.  

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