Loading...

News, Awards, Trends, and Creative Insight
From the Minds of GLC

09Nov

Turn Your Publishing Expertise Into Content Marketing Magic

“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well positioned to practice content marketing — whether for

07Nov

What do your metrics say about your content?

Earlier this month, the Content Marketing Association unveiled findings from its Measuring Effectiveness Report, conducted with senior-level marketers from 40-plus recognizable brands. When it comes to recognizing the need for measuring the effectiveness of content marketing, there’s no question about it: 100 percent of respondents said measurement is either very important or important to their

04Nov

Hospital Marketing: How You Can Outsmart the Competition

How will hospitals outsmart their competition in 2017? It’s all about creating a personalized patient experience. Healthcare ad agency Smith & Jones recently released its top 10 hospital marketing trends, and a common thread can be found: the need to target niche audiences and provide more customized resources to make healthier choices. Among the findings:

02Jun

Content Marketing for Professional Services Firms

Content marketing is about more than just creating and distributing content—it requires a robust strategy in order to deliver relevant, valuable content and attract and engage a defined audience. Unfortunately, many professional services don’t seem to have a strategy, and are therefore just adding to the noise. From our experience, here are five specific areas

31May

The Importance of a Conference Show Daily

The annual conference is a cornerstone of companies and membership organizations. Jam-packed with concurrent events — guest speakers, training sessions, demonstrations, and more — attendees face a dilemma: they can only be in one place at one time. But there is a solution: the Show Daily. Typically printed as a daily magazine or newsletter, Show

25May

Getting Your Audience to Act

You’ve written an awe-inspiring article about a professional athlete who is back in the game after undergoing a surgery at your medical center. But what’s the next (and arguably most important) step, after the reader has finished taking in the last few words of the article? The call to action. What do you want your

18May

Shattered Glass and Checking the Facts

Not too long ago, our editorial team gathered together — beers, Junior Mints, and popcorn in hand — for a viewing of the 2003 movie “Shattered Glass.” In the movie, which is a true story, Hayden Christensen stars as Stephen Glass, a staff writer for The New Republic, and a freelance feature writer for Rolling

 Previous  All works Next