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31Mar

Content Taxonomy: Tips for Organizing

Is your online content organized? If not, you could be losing your audience from the start. Great content may draw them to your website or blog, but if they’re unsure where to go next, chances are they won’t think twice about clicking out. Creating a content taxonomy can solve your organizational woes. Here are some

10Mar

Video Marketing: It’s Not Just for Big Brands

Big brands are increasingly drawn to creating short films and web series. Take Nike’s original series Margot vs Lily, for example, or JetBlue’s film and marketing campaign Humankinda. It makes sense, considering Cisco’s forecast that video will represent 80 percent of all Internet traffic by 2019. While not all brands have the resources to create

19Feb

Taking Your Audience to Their “Happy Place”

Back in 2012, officials from the court of Bhutan famously presented to the United Nations their model for a “gross national happiness” indicator—a way to show the status of their nation that was not tied to their economy or material wealth. While some scoffed at the idea of making the personal happiness of citizens a

08Jan

Superheros and Content Marketing

Several superhero flicks are slated for the big screen in 2016—Batman v Superman, Suicide Squad, Deadpool, and Captain America: Civil War, to name a handful. The movies have already garnered excitement from comic lovers and a majority of the movie-going population in general, but content marketers should also take note. Why? Because this hype is

07Jan

The Importance of Healthcare Literacy in Healthcare Marketing

Did you know that nearly 9 out of 10 adults don’t have the literacy skills they need to manage their health? The National Assessment of Health Literacy found that only 12 percent of adults have proficient heath literacy, and what’s more, 14 percent of adults have health literacy levels considered “below basic.” Health literacy extends

04Jan

Wheel of Magazine Impressions

Posted byBlog, IdeasNo Comments

Here at GLC, the Design Department recently played its own round of Wheel of Impressions. Except the choices weren’t random and, instead of impersonating celebrities, we did our best impressions of other magazine designs. Here’s how it worked: each designer was given a newsstand magazine and one month to design a page from any existing

03Dec

Healthcare Marketing 2016: The Power of Health Observances

Posted byBlog, Healthcare, IdeasNo Comments

GLC creates marketing plans for health systems, academic medical centers, and health plans so our content team is always looking for new ways to tell a timeless patient health story. The message may be to get fit; schedule a mammogram; or stay up-to-date on your screenings. And as we think about content plans for 2016,

13Nov

Does Your Brand Belong on Instagram?

This year alone, Instagram grew from 300 million users to 400 million, surpassing the audience of Twitter. Coincidentally—or perhaps not—Instagram also opened its doors to all marketers in October. For the past two years, Instagram has invited only select brands to advertise on its platform. If you haven’t thought about advertising your brand on Instagram

25Oct

Why Hospitals Need A Content Strategy Now More Than Ever

For the past four years, the Content Marketing Institute (CMI) defined content marketing as “the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” But, says the Institute, content marketing has matured into a formal business discipline. This year, they changed the definition to “a strategic marketing

29Jun

GLC Wins 13 Content Marketing Awards

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We're only halfway through the year, but already three content marketing award competitions have bestowed GLC with a total of 13 awards for print and digital work in categories such as design excellence, best website, most improved layout, and best magazine. GLC took home five prestigious APEX Awards, presented by Communications Concepts, which are based
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