News, Awards, Trends, and Creative Insight
From the Minds of GLC

01May

Digital Content: To Gate or Not to Gate?

To gate or not to gate, that is the question. The sales team screams yes, while the content marketing team begs no. It’s a common battle in all types of organizations: the decision to require specific information from users, usually via a form, in exchange for access to a piece of content. The truth is,

25Apr

How to Maximize Your Brand with Facebook’s Changing News Feed

Back in January, Facebook announced that it would reduce news from businesses, brand and media from 5 percent to 4 percent, in an effort to have people connect more with their friends and family. As Facebook begins prioritizing content that facilitates people-to-people engagement and interaction, news publishers are already seeing declines. Facebook traffic to publishers

19Apr

Diverse Content is King

Creating content that appeals to a diverse audience is not just a question of being fair or equitable; it actually makes good business sense. According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042. Your customers likely reflect an increasingly

17Apr

Content Metrics and Analytics: Be a Miner and an Investigator

Measurement is a part of any content strategy that simply can’t be overlooked. There’s no question about that. But if measurement isn’t accompanied by analysis, you’ve missed the mark. Sure, measurement can tell you how many people viewed your content, how they found it and how quickly they ditched it altogether. It can also help

11Apr

5 SEO Tips That Help You Create Better Content

It’s easy to think of search engine optimization (SEO) as a one-time exercise. When you create web content, you probably think carefully about how to craft meta tags and include keywords in page titles, headers, etc. But do you think beyond that? SEO is not just about placing keywords in key places. As search engine

19Mar

Nine Signs It’s Time for a Publication Redesign

15Mar

Healthcare Content-on-Demand

Are you short on staff or creativity? Suffering from limited bandwidth and resources? Tired of going back to the freelance pool for every project—big or small—that needs to be outsourced? Don’t worry; GLC’s got you covered. GLC provides on-demand creative services, filling internal gaps, and working on-demand to help you deliver on target, on time,

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