News, Awards, Trends, and Creative Insight
From the Minds of GLC
Let’s face it: When we’re on our mobile devices, we’re often on the go and sometimes find ourselves in limited bandwidth situations. It’s no wonder that mobile users are less likely to wait too long for pages to load. Knowing the importance of page speed, Google will start including that as a ranking factor for
As healthcare has evolved so, too, have healthcare consumers. Healthcare marketers who don’t follow suit are missing out on prime opportunities. Greystone.Net and Klein & Partners recently released their 3rd Annual State of Digital Healthcare Marketing Report to offer insight into healthcare marketers’ digital efforts and future plans. We’ve pulled together some of the
As content marketers, we’re constantly learning from our successes, failures and experiences in order to evolve with the industry and better serve our clients. Now that 2017 is officially at an end, we’re reflecting on some of the top content marketing lessons we’ve learned, which will hopefully help you plan for 2018 and beyond.
If you’re not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 67 million Americans listen to podcasts monthly, up 14 percent in a year. 42 million Americans listen to podcasts weekly. Weekly podcast listeners consume an average of five episodes a week. Can
Eighty-nine percent of B2B marketers use content marketing — defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And 65% report more success with their overall content marketing compared with one year ago. But
Everyone these days is talkin’ ‘bout my generation — and your generation, and his, and hers. The stereotypes seem to be on repeat: Tech-savvy Millennials are plagued with a short attention span. Technology-deficient Baby Boomers refuse to change. And cynical Gen Xers reject conformity. There are just as many individuals who embrace their respective generational