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News, Awards, Trends, and Creative Insight
From the Minds of GLC

20Jul

Give Your Content Plan a Mid-Year Checkup

Summertime, and the living’s easy. Halfway through the year, you’ve found your groove with your content marketing plan and maybe even eased into autopilot mode. But wait. Are you truly executing against the plan you set out? Is your plan delivering the results you’d hoped for? Now is the perfect time for a mid-year content

14Jul

You Developed User Personas — Now What?

No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas that provide the perfect portrait of your customer

23May

5 Ways to Attract the Masses to Your Content

Launching a robust online content hub. Updating your blog weekly with rich new posts. Religiously posting valuable and interesting information on your social channels. Surely that’s enough to grab the attention of your audience, right? Wrong. The “if you build it” mentality isn’t enough to guarantee content engagement, let alone getting eyeballs on your content.

15May

Six Ways to Boost Content Engagement

As long as organizations create content, organizations will look for new ways to make it more engaging. What good is your content, after all, if your audience isn’t paying all that much attention to it? How can you convince your audience to share your blog posts, spend more time clicking around your website or pass

27Mar

Four Ways to Get More Bang for Your Content Buck

The universe of branded content is immense — and growing. A late 2016 report from marketing software company Beckon discovered that the average number of content pieces brands published during the past 12 months jumped three times compared to the previous 12 months. But just five percent of that content garners 90 percent of all

26Jan

Associations: Uncover Your Hidden Content

It’s a common problem among associations: You don’t have the manpower or budget to create new content on a regular basis. Your blog sits dormant for sometimes months at a time. Your monthly e-newsletter has found itself on a bi-annual cadence. You get the picture. The good news is that quality content can multiply, not

09Nov

Turn Your Publishing Expertise Into Content Marketing Magic

“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well positioned to practice content marketing — whether for

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