News, Awards, Trends, and Creative Insight
From the Minds of GLC

07Oct

Four Bonus Reasons to Adopt the Cluster Topic Model

If we can safely assume anything about search engine algorithm changes, it’s this: Search engines will continually look to evolve their algorithms to better capture the way users think, behave and search. The latest updates are no different. SEO is shifting toward a topic cluster model in which one page acts as the central content

06Sep

4 Social Media Marketing Trends to Harness Today

While many popular social media platforms remain on brands’ and users’ radars this year, the way we use them is constantly evolving, particularly when new algorithms or changes are introduced. Here are four ways you can boost your social media marketing strategy based on today’s trends. Broaden the value of social across the customer lifecycle

20Jul

5 Instagram Story Ideas to Boost Engagement

While photos are the main attraction of your Instagram account, a good social media strategy incorporates all of the other features this platform has to offer. It’s not enough to post, like and comment on photos to get seen these days—more and more users are viewing and engaging with businesses through Instagram Stories. According to

25May

Short-Staffed or Lacking Creativity?

If you’re short on staff or creativity, suffering from limited bandwidth and resources, or if you’ve grown tired of going back to the freelance pool for every project—big or small—that needs to be outsourced, don’t worry; GLC’s got you covered. GLC provides comprehensive creative services, filling internal gaps, and working on-demand to help you deliver

15May

GLC Honored with 11 Healthcare Marketing Awards

The winners of the 35th Annual Healthcare Advertising Awards have been announced, and GLC won 11 awards for several of our client publications. The competition, which is sponsored by Healthcare Marketing Report, is the largest healthcare advertising awards competition in the country, with more than 4,000 entries submitted this year. A national panel of judges

01May

Digital Content: To Gate or Not to Gate?

To gate or not to gate, that is the question. The sales team screams yes, while the content marketing team begs no. It’s a common battle in all types of organizations: the decision to require specific information from users, usually via a form, in exchange for access to a piece of content. The truth is,

30Apr

GLC Celebrates Six Hermes Awards

Posted by Rene RyanBlog, NewsNo Comments

This year, GLC scored six Hermes Creative Awards for content marketing collaborations with six of our client partners. The Hermes Creative Awards, sponsored by the Association of Marketing & Communication Professionals, is an international competition for creative professionals involved in the concept, writing, and design of marketing and communication programs and print, visual and audio

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