News, Awards, Trends, and Creative Insight
From the Minds of GLC

25May

Short-Staffed or Lacking Creativity?

If you’re short on staff or creativity, suffering from limited bandwidth and resources, or if you’ve grown tired of going back to the freelance pool for every project—big or small—that needs to be outsourced, don’t worry; GLC’s got you covered. GLC provides comprehensive creative services, filling internal gaps, and working on-demand to help you deliver

15May

GLC Honored with 11 Healthcare Marketing Awards

The winners of the 35th Annual Healthcare Advertising Awards have been announced, and GLC won 11 awards for several of our client publications. The competition, which is sponsored by Healthcare Marketing Report, is the largest healthcare advertising awards competition in the country, with more than 4,000 entries submitted this year. A national panel of judges

01May

Digital Content: To Gate or Not to Gate?

To gate or not to gate, that is the question. The sales team screams yes, while the content marketing team begs no. It’s a common battle in all types of organizations: the decision to require specific information from users, usually via a form, in exchange for access to a piece of content. The truth is,

30Apr

GLC Celebrates Six Hermes Awards

Posted by Rene RyanBlog, NewsNo Comments

This year, GLC scored six Hermes Creative Awards for content marketing collaborations with six of our client partners. The Hermes Creative Awards, sponsored by the Association of Marketing & Communication Professionals, is an international competition for creative professionals involved in the concept, writing, and design of marketing and communication programs and print, visual and audio

25Apr

How to Maximize Your Brand with Facebook’s Changing News Feed

Back in January, Facebook announced that it would reduce news from businesses, brand and media from 5 percent to 4 percent, in an effort to have people connect more with their friends and family. As Facebook begins prioritizing content that facilitates people-to-people engagement and interaction, news publishers are already seeing declines. Facebook traffic to publishers

19Apr

Diverse Content is King

Creating content that appeals to a diverse audience is not just a question of being fair or equitable; it actually makes good business sense. According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042. Your customers likely reflect an increasingly

17Apr

Content Metrics and Analytics: Be a Miner and an Investigator

Measurement is a part of any content strategy that simply can’t be overlooked. There’s no question about that. But if measurement isn’t accompanied by analysis, you’ve missed the mark. Sure, measurement can tell you how many people viewed your content, how they found it and how quickly they ditched it altogether. It can also help

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