Let’s face it: When we’re on our mobile devices, we’re often on the go and sometimes find ourselves in limited bandwidth situations. It’s no wonder that mobile users are less likely to wait too long for pages to load. Knowing the importance of page speed, Google will start including that as a ranking factor for
As healthcare has evolved so, too, have healthcare consumers. Healthcare marketers who don’t follow suit are missing out on prime opportunities. Greystone.Net and Klein & Partners recently released their 3rd Annual State of Digital Healthcare Marketing Report to offer insight into healthcare marketers’ digital efforts and future plans. We’ve pulled together some of the
As content marketers, we’re constantly learning from our successes, failures and experiences in order to evolve with the industry and better serve our clients. Now that 2017 is officially at an end, we’re reflecting on some of the top content marketing lessons we’ve learned, which will hopefully help you plan for 2018 and beyond.
Summertime, and the living’s easy. Halfway through the year, you’ve found your groove with your content marketing plan and maybe even eased into autopilot mode. But wait. Are you truly executing against the plan you set out? Is your plan delivering the results you’d hoped for? Now is the perfect time for a mid-year content
No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas that provide the perfect portrait of your customer
As long as organizations create content, organizations will look for new ways to make it more engaging. What good is your content, after all, if your audience isn’t paying all that much attention to it? How can you convince your audience to share your blog posts, spend more time clicking around your website or pass
Do you find yourself in a losing battle when it comes to supply and demand — where “supply” is fresh content ideas and “demand” is the ever-increasing need to produce quality content? A recent article from the Content Marketing Institute touched on this conundrum. It’s answer: Look everywhere for content ideas, including “things you find
The universe of branded content is immense — and growing. A late 2016 report from marketing software company Beckon discovered that the average number of content pieces brands published during the past 12 months jumped three times compared to the previous 12 months. But just five percent of that content garners 90 percent of all